Trained and competent in profile interpretation, feedback and adjustment guidance

Can provide an accurate profiling assessment of role suitability and aptitude

Adheres fully to BIAC Profiles confidentiality code

Supports, upholds the BIAC Profile mission to improve role effectiveness and organisation well-being

The BIAC Profiles Personal Effectiveness Process links respected Psychological Theory (Ellis 1959) with performance improving behaviour.

BIAC Profiles is an accurate self-reporting questionnaire – not a scientific measuring tool. It connects thinking styles with behaviour and reveals how these styles can impact on a person’s or teams’ overall effectiveness and their ability to interact successfully with customers or colleagues.

The process is a culmination of specific study, relevant research, practical commercial application and is validated by a senior Clinical Psychologist.

BIAC Profiles also facilitates required adjustment or changes in thinking and behaviour and has been carefully developed to provide support and direction for job holders everywhere.

Management Team Jim MacDermott (Certified Member IMI)
Expertise includes Behaviour Effectiveness, Role Clarity and People Development
Career Experience Founder/Director Sales Refocusing Partner, Harvest Business Strategies
Head of Sales, Gallaher Limited Client Experience Irish Pride Bakeries; Bulmers; Musgrave; Nycomed (now Takeda); Mundi-Pharma; Bank of Ireland; Robert Roberts; Print & Display Poland and Bewleys

Mairin Raftery
Clinical Psychologist
Providing professional direction and
validation for BIAC Profiles
Experience Senior Psychologist,
St. Vincent’s Trust, Henrietta Street,

Mentoring Partners Dr Celine Mullins
(B.A. Psych,Dip Stats,PhD,IBSDAD)
Client Experience Google; Heineken; HMH; McDonalds; KPMG; Selfridges; Trinity College; Accenture; CIT; H.S.E.; St. James Hospital; Royal College of Surgeons

Sara Cosgrove
(B.A Economics ,GradDip PR, Dip Coaching, NLP Master Practioner)
Client Experience J.P. Morgan; Kanchi; Pfizer; Intel; EMC; Nokia and Colgate-Palmolive
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