The BIAC Profiles Personal Effectiveness Process links respected Psychological Theory (Ellis 1959) with performance improving behaviour.

BIAC Profiles is an accurate self-reporting questionnaire – not a scientific measuring tool. It connects thinking styles with behaviour and reveals how these styles can impact on a person’s or teams’ overall effectiveness and their ability to interact successfully with customers or colleagues.

The process is a culmination of specific study, relevant research, practical commercial application and is validated by a senior Clinical Psychologist.

BIAC Profiles also facilitates required adjustment or changes in thinking and behaviour and has been carefully developed to provide support and direction for job holders everywhere.